Announces Sponsored Keyword Ads

Advertisers Can Tie Their Message to Search Results

BETHESDA, MD, April 23, 2003 --™, the leading information site for the CAD, AEC, GIS, EDA and PLM industries, today announced the availability of sponsored keyword ads to its advertisers.

Keyword ads give advertisers the ability to extend their reach and better target their message specifically to customers that express an interest in the products they offer. By tying ads to the search engine, relevant ads are triggered by the keywords entered by users looking for CAD information.

For as little as $200 per month, advertisers can promote their company prominently on the search result pages. Keyword ads at can be both affordable and effective. By carefully selecting keywords relevant to the products they sell, or to the market they’re trying to reach, advertisers will now have the ability to directly speak to their potential customers. Premium ad placements, located above the search results, give maximum visibility for an advertiser’s message. Standard keyword ad placements, located by the side of search results, offer the most affordable option with a slightly shorter message.

"Users today spend a large percentage of their time searching the Web for information they need. is a key place they come to find that information," said Karen Popp, business development manager for "The ability to tap into the research process is a very powerful capability. Through keyword searches, motivated companies can get their message delivered to real potential customers. It is an easy, inexpensive, and powerful way to get noticed." continues to be a leader in providing information to the professional wishing to keep up-to-date with product information. Recent market intelligence confirms that executives respond favorably to online ads and that Internet advertising was preferred by these readers over all other media measured. Sponsored keyword ads are yet another example of providing value and flexibility for advertisers and visitors to the site. is a publication of Cyon Research Corporation and provides CAD-specific information across the Internet. Usage is skyrocketing with a 240 percent increase in total searches over the last 12 months, and an 864 percent increase in total search results returned in the past year. More users than ever are using to locate and access CAD information. and its Insight newsletter are free to all users, and can be found at

Founded in 1999,™ is a centralized research resource for market information, news, and industry commentary., published by Cyon Research Corporation, uses state-of-the-art technology to locate, organize, display, disseminate, and archive CAD information. Cyon Research is a provider of analysis and consulting for engineering technology markets. Other Cyon Research publications include Engineering Automation Report™, A-E-C Automation Newsletter™ and Extranet News. COFES: The Congress on the Future of Engineering Software, is Cyon Research’s premier event, for the engineering software community., Engineering Automation Report, A-E-C Automation Newsletter, Extranet News and Cyon Research are trademarks of Cyon Research Corporation.

Press Contact
Joe Pate
Strategic Reach PR

Rachael Dalton-Taggart.
Strategic Reach PR
Affordable and effective Public Relations & Marketing
303 487 7406

Published: Wednesday, April 23, 2003


Site Credits