Cyon Research publishes 2009 survey of engineering software users
Report focuses on buying behavior for users of CAD, CAE, PDM, PLM, and BIM software.
Bethesda, MD August 3, 2009 -- Cyon Research Corporation, a leading provider of analysis and consulting for engineering technology markets, today announced the availability of its 2009 Survey of Engineering Software Users, a follow-up to the firm’s 2008 survey, published in January 2009. This new Cyon Research report pays particular attention to information of value to companies that sell technical software to the manufacturing and AEC markets, and also to those that invest in such companies. The report is available for purchase from Cyon Research for $2,000.
Cyon Research’s 2009 Survey of Engineering Software Users is based on responses from nearly 600 users of CAD, CAE, and data management (PDM/PLM/BIM) software and focuses on customer purchasing policies, practices, and spending expectations.
The report explores four key types of information: demographics; how each respondent’s firm differentiates itself from its competitors; select criteria considered in the purchase of technical software; and the impact of the recent downturn in technical software spending. In the latter area the report examines projections for spending on software maintenance, current acquisitions, planned technology acquisitions, and overall spending for product design and development. The report looked not only at actions taken, but also at spending policies about to be put in place, as well as those under consideration. The report also examines the procurement process itself: who is involved at each stage of the acquisition process, how long each stage typically takes, and the channels through which the respondents procure software.
The result was a vast amount of raw data, which Cyon Research analyzed in depth. This report focuses on observations of relevance to a broad audience. For instance, approximately 29% of the respondents reduced technical software expenditures in the first half of 2009. For the first half of 2010 only 19% expect further spending cuts and even fewer expect to cut expenses in 2011. These figures suggest the worst cost-cutting is behind us, but there are potentially larger reductions hanging over the market if the global economic recovery does not come soon.
According to Jay Vleeschhouwer, longtime observer of the engineering software industry and a former Managing Director in Merrill Lynch equity research, “This is a uniquely comprehensive set of data and analysis covering technical software usage and procurement.”
In addition to the report, Cyon Research is making the data available in a series of easy-to-explore interactive Tableau worksheets (requires downloading the free Tableau Reader) for an additional $2,000 each. In addition, Cyon Research is prepared to present customized briefings for those firms whose sales and marketing management teams wish to explore the information in depth.
“We are very excited about the results we’ve been able to extract from the data. The combination of the large sample size and new exploration tool allows us to easily dive into the data to get insight on select subsets,” says Brad Holtz, president & CEO of Cyon Research. “With the new tools, we can help a software VAR quickly identify customers at risk, as well as opportunities with a high likelihood of success. This is a vast trove of data that should particularly be welcome by every company that sells technical software into the manufacturing and AEC markets.”
An executive summary of the report is available at no charge at cyonresearch.com/whitepapers. For more information or to purchase the report, contact Cyon Research at 301-365-9085 or email to firstname.lastname@example.org.
About Cyon Research
Cyon Research Corporation is a provider of analysis and consulting for engineering technology markets. Cyon Research provides key information, research, analysis, and consulting to its clients worldwide. COFES: The Congress on the Future of Engineering Software is Cyon Research's primary event, and explores investments necessary today to take advantage of—and profit from—future technologies.
Cyon Research is a trademark of Cyon Research Corporation. All other trademarks are the property of their respective owners.